About us

The Success Story of Rich & Royal

Rich & Royal looks back on an exciting and successful period. Meanwhile, the brand has permanently established itself in the Modern Woman Premium sector and is indispensable in the world of fashion. The products are exported from Germany to more than 15 countries.


How it all began...

The story of the company behind Rich & Royal all began in 1986. That year, Peter Stupp founded the Peter Stupp Design Mode GmbH. Since then, the company headquarters have been based in Freiburg am Neckar, close to Stuttgart.

In keeping with the family-business environment, his sons Denis and Patrick Stupp took over the company in 2002. Four years after joining into the family business, they saw a gap in the market high-quality, rock ‘n’ roll-oriented outfits and founded the Rick & Royal brand in 2006.

In the beginning, both brothers started with one designer and eight agents. The company now employs a total of 150 employees and approx. 30 sales agents and expanded the head office from 500 m² to more than 5000 m².


Management

The management of company is equally shared by the brothers, Patrick and Denis.

Patrick Stupp is responsible for the creative side of the company and manages the design, production and purchasing departments. Denis Stupp is in charge of sales, administration & finances and logistics. Due to the complexity and cross-cutting impact of the concepts, the marketing area is managed by both of them.

Patrick Stupp’s CV:

Patrick Stupp is responsible for the creative side of the company and manages the design, production and purchasing departments. Denis Stupp is in charge of sales, administration & finances and logistics. Due to the complexity and cross-cutting impact of the concepts, the marketing area is managed by both of them.

Denis Stupp’s CV:

Denis Stupp studied business administration between 1998 and 2001 in Heidelberg, and after receiving his diploma, he went in to train as a menswear specialist at LDT Nagold. He acquired professional experience at the Hugo Boss AG in Metzingen in the International Sales department prior to joining the family business.


Sales

The collection is available in fashion boutiques, prominent department stores, selected online shops and their own online shop as well as 3 of their own retail stores. Overall, Rich & Royal has more than 1200 points of sale in Europe, Russia and Australia and 5 additional trading partner-operated mono-brand stores.


Marketing

Since July 2009, Rich & Royal has been a regular exhibitor at the PREMIUM INTERNATIONAL FASHION TRADE SHOW in Berlin. Previously, Rich & Royal was an integral element at the BREAD & BUTTER trade fair in Berlin.

Along with its presence at trade fairs, the company attaches equal importance to the professional and high-quality production of its image campaigns. The results are presented to end customers in advertisements featured in fashion magazines such as Vogue and Instyle.

The presence on social media channels is just as important as that at points of sale. For this purpose, targeted marketing campaigns are developed and integrated into all channels tailored to suit a market need.


The Collection

Rich & Royal creates passionate fashion for self-confident, trend-conscious women who go through life in style, and who value high quality and modern looks.

True to the philosophy of "live rich - act royal", Rich & Royal collections are characterised by their made-in-Europe high quality. They offer contemporary, trend-conscious styles that are both expressive and authentic.

During development of the collection, particular importance is attached to the high quality of the materials and their perfect fit. Every year 4 collections are developed that are delivered to the retail market on 10 different dates tailored to suit a market need as self-contained theme & colour capsules.

Rich & Royal has already established itself as a lifestyle brand and represents contemporary & fashionable outfits.

Rich & Royal also reacts to the latest trends with seasonal flash programmes. In this way the company once again illustrates its feel for the latest trends in the fashion world.

When it comes to production, the company is particularly proud of the associated sustainability and social standards. Almost the entire product range is MADE IN EUROPE. Italy and Portugal are the main production countries. Almost all the materials are acquired from France and Italy. Just a small part of the outerwear and leather products are manufactured in Turkey or the Far East.